Discovering the Refluke story
About Refluke
At Refluke, we believe great content is the key to standing out online. Our mission? To give content marketers fresh ideas, real tips, and proven strategies to cut through the noise. Whether you’re a pro or just getting started, Refluke offers practical, engaging content that makes a difference.
We explore the latest trends, share real-life examples, and dish out expert advice to keep you ahead of the game. Our newsletter is all about helping you create content that grabs attention and delivers results.
Refluke is more than just a newsletter—it’s a community of content enthusiasts. We’re here to help you grow with no fluff, just straight-up valuable content. Join us and see how we can help you make your content stand out and succeed!
Founder’s story
Hey, I’m Ajay! (call me AJ)
I’m Ajay Jagtap—the guy behind Refluke—a content-first marketing newsletter loved by fellow content marketing pros.
By day, I’m the Head of Content at Upmetrics. I also lead content efforts for its subsidiaries, Bizplanr AI and PlanGrow Lab, creating engaging and insightful content on business and financial planning.
Refluke is my passion project, a platform where I share unique insights, actionable strategies, and fresh perspectives on content marketing to help fellow marketers stand out in a crowded digital landscape.
I’m active on X (Twitter) at @theajayjagtap. You can reach me out through email at ajay@refluke.com. You can connect to me on LinkedIn here.
Our Vision and Mission
Spread ideas and unique perspectives that spark curiosity
We strive to keep our work authentic, interesting, and fresh. Refluke exists only to share unique and thought-provoking ideas and perspectives. Period.
To be your favorite and one-of-a-kind content newsletter
Our goal is to be the one-of-a-kind newsletter that marketers truly value and look forward to. We’re not here to outdo anyone but to carve out a space for genuine content enthusiasts.
The Refluke Way
Always Free
No hidden costs or fees—just great content delivered straight to your inbox, 100% free.
100% Fresh
Unique insights and new angles on market trends—content you won’t find else.
No bullsh*t
Streight-to-the-point, actionable advice with no fluff—only firsthand tips and strategies.
Content-first marketing newsletter people love to read
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