Spreading the word on non-commodity content
Over 2 million blog posts are published daily. That’s a lot.
Get fresh perspectives and unique insights on content marketing to stay relevant and not get buried like millions of others.
My name is Ajay, and I’m the founder of Refluke. Join me and over 1,000 content freaks as we talk about the future of SEO and content marketing.
Latest Issues
August 26, 2024
The Commodity Content Trap: Authenticity Is The Escape
As things stand today, every idea on the internet is plagiarized.
August 26, 2024
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August 24, 2024
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The story behind Refluke🍀
A fluke is a one-time lucky break, but Refluke is beyond that.
The word Refluke (re-fluke) represents repeating the one-off wins. It’s not about getting lucky once; it’s about knowing how to do it over and over. Our newsletter teaches you how to create standout content that grabs attention, cuts through the noise, and keeps people coming back for more.
Why the Refluke newsletter?
Always Free
No hidden costs or fees—just great content delivered straight to your inbox, 100% free.
100% Fresh
Unique insights and new angles on market trends—content you won’t find else.
No bullsh*t
Streight-to-the-point, actionable advice with no fluff—only firsthand tips and strategies.
❤️ from our subscribers
“Working with Fletch is one of the best investments our Go-to-market team has made. Clarifying our homepage was just the start. Today, the framework keeps our strategy aligned, guides our product development, and enhances all of our market communication.”
“The Fletch team was so easy to work with and really helped us make our homepage messaging more clear to our visitors.”
“If you truly want to bring clarity and structure to your messaging that will have an actual impact on customer acquisition, you need someone like Anthony who will ask the right questions and appropriately challenge what you think you know about your product and customers. Not only will you walk away with better copy, but you’ll also develop an internal framework through which you perform all positioning work moving forward.”
“Like most early stage startups, we built a lot while searching for PMF. Working with the Fletch team has helped us narrow our focus and play to our strength. We now have a message that is crisp, customer calls are quickly advancing to next stages in a matter of weeks. A huge milestone in healthcare sales.”
“Fletch helped us to develop a clear, problem-focused homepage that truly resonates with our champion. Additionally, as a team, we gained valuable insights from the workshop and the process of refining our value proposition messaging.”
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Over 2 million blog posts are published daily. Learn how to not get buried in search results like millions of them.